We want to thank everyone who attended the last Des Moines HUG. It's always great to share inbound marketing practices with our favorite people in the Des Moines area.
Brian and I had a great time presenting How to Convert Traffic Into Leads and we wanted to share the slides with you.
In this presentation, we covered:
- Why it’s important to start with a plan by discovering your personas and mapping out your content to the buyer's journey.
- How to use CTAs, forms, landing pages, and thank-you pages to build the conversion path (including some best practices for each tool).
- How to track, edit, and repeat using campaigns and by asking critical questions.
Enjoy the slide show. We hope to see you again at the next HUG meeting!